Create a culture of persuasive success

Cialdini Influence Practitioner

A self-paced, online course featuring over 100 instructional videos led by Dr. Cialdini, complemented by live collaboration sessions (6–12 annually, depending on the tier).

6 hours of core e-learning content, with additional live coaching for practical application.

Participants earn a signed certificate as an Ethical Influence Practitioner upon passing a final exam.

Ideal for professionals in leadership, change, sales, marketing, HR, procurement, and communication, including C-level executives, managers, consultants, and coaches.

You will learn the seven principles to achieve better outcomes in negotiations, sales, leadership, and stakeholder engagement.

  • Enhance your persuasion skills: Learn to secure more “yes” responses in business settings, from closing deals to fostering team alignment.

  • Ethical Framework: Emphasizes integrity, ensuring persuasion strengthens relationships without manipulation.

  • Proven Methodology: Backed by decades of peer-reviewed research and endorsed by industry leaders like Warren Buffett and Tim Ferriss.

The Ethical Influence Practitioner Program is a transformative opportunity for professionals seeking to master persuasion. By combining Cialdini’s scientifically grounded principles with hands-on coaching, it empowers participants to drive results ethically and effectively.

Two on-site in-person days are then followed up with weekly coaching sessions to ensure nothing is left in the training room.

You will learn the specific skills that create the gravitational pull towards your ideas, products, or services whilst maintaining the integrity of your relationships so that your clients want to work with you continuously and then refer more new business to you.

  • Apply the latest understandings of neuroscience and psychology which support the models of persuasion.

  • Form the precision and self-control for excellence in communication delivery.

  • Easily establish strong rapport.

  • Elicit high-quality information and build exacting propositions.

  • Turn objections into opportunities.

  • Elegantly use the significant language patterns that create desire states in others.

  • Close more business.

Effortless Persuasion