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  Effortless Persuasion
Our Effortless Persuasion program is about precision communication in Sales and Business Development. You can close significantly more business when needs, desires and possibilities are properly understood. 
 
There is a time and place for facts and figures. What you are presenting has to compute logically and make sense. The trick is that you don’t just make things make sense.  You can propel others towards your ideas and proposals by making them exacting in the way they fit needs and desires, creating meaningful possibilities.
You will learn the specific skills which create the gravitational pull towards your ideas, products or services, whilst maintaining the integrity of your relationships so that your clients want to work with you continuously, and then refer more new business to you.

Our programme consists of two on-site in person days, and is then followed up with eight weekly coaching sessions to ensure nothing is left in the training room.
Participants will learn how to:
  • Apply the latest understandings of neuroscience and psychology which support the models of persuasion;
  • Form the precision and self-control for excellence in communication delivery;
  • Easily establish strong rapport;
  • Elicit high quality information and build exacting propositions;
  • Turn objections into opportunities;
  • Elegantly use the significant language patterns which impact neurology and create desire states;
  • Close more business.

High performing sales and business professionals are people who excel at communicating their ideas to gain the co-operation and ‘buy-in’ from others. Their thoughts and, consequently, their words affect the behaviours and decisions of others. They intuitively build receptive states which create desire. The most successful in this regard have an understated humbleness, calmness and assuredness which form an effective basis for their interactions. This is the way of Effortless Persuasion.

This programme teaches excellence in selling and business communication, which is far detached from the behaviours of a stereotypical transactional salesperson. The skills learned are highly effective and the programme is designed for committed individuals whose work is underpinned with values and integrity, and only for people who believe in what they do for their clients. This is a journey into the detailed mindset and language patterns of successful persuasion.
Effortless Interviews
Are you someone who ordinarily performs well in your roles and wants to perform at your very best during critical situations, like a job interview?

During critical high pressure moments do you create negative personal states inside which affect your ability to engage with people as well as you would like?

This coaching session is for the significant number of people who seem to have misplaced performance anxiety in interviews, or other important meetings.


This on-line personal one-to-one coaching session provides you with the tools to make the changes so that you are free to relax and be at your optimal best when you need to be. Using the latest in Neuro Linguistic Programming techniques, you will learn how to generate the useful resourceful states which will help you focus on the important matters in hand.

Over the last thirty years Allan has been involved in organising and preparing people in literally thousands of interview situations. These are critical junctures in your life and many people seem to be very good at creating unnecessary pressure for themselves, losing the ability to communicate with the clarity required to convince others of their value. You will be surprised how easy it is to make the changes you need to massively improve your performance.

 Effortless Business Communications 
What will happen to your career and productivity when you’re massively more impactful in your communication?

How much more will you get done when you learn the critical skills to be more engaging and persuasive in your everyday business interactions?


This eight week on-line programme is delivered via zoom, bringing together high performers who want to be exceptional in their personal interactions.

 You will learn how to:
  • apply the latest understandings of neuroscience and psychology which support the models of persuasion;
  • form the precision and self-control for excellence in communication delivery;
  • easily establish strong rapport;
  • elicit high quality information;
  • effectively identify and challenge ambiguity;
  • utilise key applications of NLP in business;
  • become recognised by your peers as someone of influence.  

Copyright 2023, Persuence Ltd

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