Do these problems impact your business?
Missed opportunites
Poor negotiated outcomes
Based in the UK, Persuence delivers the world’s #1 Learning and Development program on ethical persuasion. A systematic approach to efficiently, and effectively persuading people and achieving your business goals.
Grounded in Dr. Robert Cialdini’s seven Principles of Persuasion, it relies on cutting-edge scientific findings and properly conducted research.
Customer resistance
Slow decisions
Proven in practice at leading companies worldwide.
Endorsed by top CEOs and business leaders, including Warren Buffett, Guy Kawasaki, and Alex Hormozi.
And what’s most important to us: it’s entirely ethical.
Faster decisions
Better Cooperation
More trust and engagement
Customer successes
About Dr Robert Cialdini
Dr. Robert Cialdini is an American psychologist, author, and professor emeritus at Arizona State University, renowned for his extensive research and expertise in persuasion and influence.
Dr. Cialdini spent his entire career conducting scientific research on what leads people to say YES to requests.
A small selection of his accomplishments:
His seven Principles of Persuasion have become a cornerstone for any organisation serious about effectively increasing their influence.
His books, including ‘Influence’ and ‘Pre-Suasion,’ have sold more than 10 million copies in 48 languages.
He is known globally as the foundational expert in the science of persuasion and how to ethically apply it in business.
About Allan Smith
I’m a Founding Member of the Cialdini Institute and a Cialdini Certified Professional. Why does this matter? Robert Cialdini is regarded as the world’s leading thinker in Persuasion and Influence, and his work is worth studying. He is considered the “Godfather of Influence,” and his evidence-based Seven Principles of Persuasion are cornerstones of the sales practices at companies such as Google, Microsoft, Cisco, Kimberly-Clark, Coca-Cola, KPMG, Ericsson, Merrill Lynch, Nationwide Insurance, Prudential, Kimberly-Clark, Harvard University, RE/MAX, Thomson Reuters, Ogilvy... the list is endless.
I’m also certified as a Neuro Linguistic Programming (NLP) Trainer and Master Business Practitioner with the co-creator of NLP, Dr. Richard Bandler. I first trained with him in 1997. NLP is a model for excellence, and my interest has always been in its value and practical application in business communication.
My book, Effortless Persuasion, is a guide through some of the key elements of my work
I spent over thirty years in the Executive Search and Recruitment industry. During this time, I co-founded a market-leading global search business that delivered key individuals for significant technology and business transformation programs.
I hired, trained, and coached teams of high-performing individuals responsible for delivering results and exceeding the expectations of our customers.
I’ve taken my experience and created Persuence, partnering with the Cialdini Institute in delivering its’ unique market-leading influence programme, and also coaching individuals and teams in their business communications.
Testimonials
“Having experienced Allan's coaching and training first hand, I can say that he is extraordinary in his ability to help you be the best that you can be in key situations. Especially in those make or break moments that can literally be life changing.
Allan has a unique ability to listen to a conversation or watch an interaction and give detailed feedback at a granular level that is easy to apply because of its specificity. I thoroughly recommend Allan as a trainer and coach to anyone or any team that - quite simply - wants to be the best that they can be.”
James Lascelles
Author of The 3D Workplace: Making Work Work Better
“Allan is more than generous in sharing what makes up his strategies for success. As a business consultant and trainer, Allan is well-skilled in both presenting information and getting to the point of critical change when helping others.”
John La Valle
Society of NLP President
Co-Author with Dr Richard Bandler, Persuasion Engineering
“I have known Allan for two decades, he is a dedicated hiring and Training professional who helped me tremendously in the past. I highly recommend him.”
Pritash Mathur
Global South Asia Managing Director
HSBC
“While working with Allan it was immediately clear he has a deep understanding of human nature and the role language plays in the creation of the right mindsets needed for influential communication.
He produced fascinating insights into how the above practically feeds into tangible improvements directly related to both successful business activities and overall productivity.”
Steve England
Founder, Zepko
“Allan is a guy who you can completely trust to deliver exactly what you ask and need. Spends time up front to understand your business, your goals and how you operate. Then he delivers consistently. Always a pleasure to work with someone who ‘gets it’.”
Bill Kane
CEO
Merlin Consultancy (Global) Ltd.
“I am excited to write this recommendation to Allan for his continued outstanding contributions as both a trainer and coach for our global team.
Allan brought an exceptional level of expertise to our organisation, significantly enhancing the capabilities of our employees at all levels. Through months of group training and personalized coaching sessions, he empowered our employees with invaluable tools and insights.
His guidance in coaching our team members on effective communication, tone management, and conversational strategies proved to be transformative. Allan not only shared theoretical concepts but also offered practical, real-world scenarios that resonated with our team, enabling them to create successful interactions with candidates and clients. His emphasis on active listening and thoughtful responses had a positive impact on how our employees engaged with candidates and clients. Allan's commitment to individual growth was evident in his tailored approach to coaching. He took the time to understand each person's strengths and areas for improvement, crafting personalized strategies that played to their unique qualities.
In summary, Allan is an exceptional trainer and coach that has a deep passion for developing others. His guidance has undeniably elevated our team's ability to excel in executive search. I am confident that any organisation seeking to enhance their employees' effectiveness and communication skills would greatly benefit from his expertise.”
Adam Nuzie
Chief Commercial Officer
Pacific International